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Search
Engine Optimization - SEO |
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In today’s internet savvy
business world SEO (search engine
optimization) plays a key role in
transforming the web readers into prospective
customers by anytime, anywhere availability and
its 24x7 presence. Even though SEO is a relatively a new field but it
is very challenging and competitive. Excellent Search Engine Optimization ensures good success rate in popular search engines with the popular targeted keywords.
Today in order to make the web presence of your
website felt to the prospective viewers search
engine optimization is a must. Below
are few frequently asked questions which majority
of people would be interested to know regarding
search engine optimization: |
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FAQs on Search
Engine Optimization |
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What the importance
of SEO is in today’s context? |
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It facilitates global presence for your website
and makes the web readers aware about your products
and services thereby helps in gaining competitive
edge in business. Nowadays search
engine optimization is considered
as the best and most popular way for people to
find any kind of information for example
the product information of your company or potential
business partners, etc. just by entering a “keyword”
or search term. |
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What is meant by the term ‘keyword’
in SEO context? |
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In SEO context
the term keyword can be defined
as an appropriate word or exact phrase which is
expected to be used by people searching for your specific website. Relevant keywords also help the search
engine spiders to locate your webpage
knowing what the specific webpage is all about. |
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What
is web directory? |
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A web directory is the
term used to define the database which contains
the listing of websites based on the predefined
categories and sub categories. Majority
of the search engines access
the web directories to creep their links in order to get hold of new
web sites available. |
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What is a Meta Tag? |
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Meta tag is
defined as a coding statement in HTML (Hypertext
Markup Language) which describes the contents
of the particular webpage. They are basically
for the search engines to catalog
the referred website and the pages residing on
it. |
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What
does the term ‘keyword density’ mean? |
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‘Keyword density’ is a term used to define the total number
of keywords that one uses on a specific page compared
to the total number of words used in that particular
page. The more relevant keywords are
infused throughout the page and site, the better
the site is expected to rank for that particular
period. |
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Is it possible to get high ranking on search engines
by paying? |
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Higher rankings on free search engine
listing cannot be purchased. Though
there are few search engines and directories that
one can pay to get listed. But gaining global
presence via web media does not come automatically
or just by paying money, for this one really needs
to work hard. High search engine ranking is a combination of excellent quality
content, relevant keywords, page titles, site
descriptions and lot more, it is not
a short term process which can be gained overnight. |
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What is meant by the term
‘pay-per-click’? |
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In the field of internet
advertising ‘pay-per-click’ is a way of advertisement where by the website
owner pays a particular amount for each number
of hit or click to the website. It is basically
the result of a person searching for a specific
keyword. |
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What
is a meant by web spider or web crawler? |
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Web spider or web crawler is basically small program to surf and register
sites all over the web which is used by the search
engines. These web crawlers or a web
spider follows the links from site to site to
gather their registration and to report back to
the search engine. |
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What
is a meant by ‘linking partner’ in SEO field? |
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In SEO field linking partner is the term used
for website (s) which provides a link to your
website. Many of these sites require a link on
your website to theirs i.e. a reciprocal link
where as some prefer to have a link on a third
party’s site in exchange for the link to
yours. |
